We cannot control the wind but we can direct the sail

The campaign was developed for the client Klopman International, who is leader in the production sector of specialized work wear fabrics in Italy. The exploration of the ‘new fisherman’ is realized in a clean and minimalistic style in combination of tradition with a modern twist. The construction of the three-meters-long cardboard boot was conceptual matched to the necessary function of being a fisherman, a worldwide common job with a big importance. The mood is playful with slightly amusing actions and elements coinciding with the Polaroid photos and a friendly color pallet.